Rockford Area Convention & Visitors Bureau

RACVB is a private, non-profit organization established in 1984 to promote and champion efforts to make the Rockford Region an overnight visitor destination. The mission of RACVB is to drive quality of life and economic growth for our citizens through tourism marketing and destination development.

The RACVB offices are located where North Main intersects with West State Street in downtown Rockford. Free parking is available along West State Street and in public lots. Office hours are 8:30am-5pm, Monday through Friday.